
11.05.2018
A view to the south on ‘Schneeberg’ from the lodge, a view to the north on ‘Kahlenberg’ from the terrace, plus culinary delights by DO&CO, the number one in sports catering, all in an unique ambiance. Just eight minutes from the city center with the U1 subway, by car using the A23-exit 'Favoriten' directly via the underground car park to the individually designed event location - only with Austria Wien.
“We want to position the Generali-Arena as the event location in the south of Vienna, where anything from a 10-person birthday party to a company party of 1,000 people is possible,” emphasizes Marketing Manager Dietmar Kurzawa.
There is a reason that Austria Wien's VIP rooms are already almost fully booked for the home games. All 14 sky boxes (3rd rank north/ten people each) and lodges (north and south each with 14 boxes of eight people) have been sold, most of them for at least three years. Only a single box on the south stand will be available and sold to partners on a daily basis.
In the new BUSINESS VIP area on the north stand, the business seats are 90 percent sold (302 out of 336 sold). The cheapest business package for two people is 18,000 euros, in addition to the unique DO&CO catering and the matchday atmosphere of Austria Wien, it also includes reserved stand seats, seats at a table and a garage parking space.
“A lot of our customers, who have already visited the stadium, lodges and the whole VIP area, confirmed that we will have one of the most beautiful VIP areas in Europe. It is hard to find anything better regarding the ambience, service and gastronomy. Even our European Cup opponents AC Milan and AS Roma have confirmed that they have never experiencd catering such as DO&CO,” says marketing director Kurzawa.
The special feature of the Generali-Arena is its attention to detail. In close cooperation with DO&CO unique accents were set: Throughout the BUSINESS VIP area, there are glass fronts, in order for our Austria Wien fans to experience the full stadium feel at any time. A special highlight for friends of the cuisine is the large-scale show kitchen.
The ARENA VIP area on the south stand is also almost fully booked, it is completely revitalized compared to earlier times, and is ideally suited for smaller companies and private individuals. An ARENA VIP subscription for around 2,600 euros (net) offers DO&CO catering with a seat at a table and a top stadium seat with perfect view on kick-off - here we are already 80 percent booked (161 out of 208).
The commercialization of the VIP area on match days is a long-standing and far-advanced project for Austria Wien, where we have been able to gain many new partners in addition to long-standing partners.
Event marketing besides matchdays is a new and big challenge that offers a huge financial potential for the whole club. This is why an internal event manager was hired at the beginning of April, who will run the marketing for this project professionally. In terms of technical equipment, the event locations are up to date, and we can solve any special requests individually with our technical partner.
With requests for company celebrations, seminars, product presentations or other events of any kind, please feel free to contact: t.weigang@fk-austria.at
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Erstellt am 18.05.2018 |
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