Our new partner: Macron

Macron has managed to attract exciting clubs for the brand in recent years and is now represented in Europe's top leagues. Harald Zagiczek, CEO of Austria Wien mentions:

“They have stood out from the beginning of the process with their ability to create unique designs. The aim of the partnership is to make a bold appearance while conveying the history and values of Austria Wien in the joint products. The first few months together were characterized by mutual appreciation and inspiration.“

Harald Zagiczek highlights: “The fact that Macron was personally present at the members' party shows how much they already identify with Austria Wien - this creates an excitement for what is to come in the next few years - to a long-term and successful partnership.”

Gianluca Pavanello, Macron’s CEO: “Having Austria Wien among the clubs that wear the Macron Hero is our entry into the historic world of Austrian football. This is a history we look forward to paying homage to in a shared project based on exclusive technology and style. Our objective in this new collaboration is to convey the colours, symbols and traditions of the club and the passion felt by its supporters. We shall be expressing this heritage of emotions and belonging through the players’ kits on the pitch and the fans’ shirts on the terraces.”

About Macron

Macron is a cutting-edge sportswear brand that stands out for the technical content, design and sustainability of its products.

They are one of the most dynamic, fast-growing sportswear brands in the international arena. Also, the third-biggest brand in European professional football for the past three years.

Today they have a strong presence across multiple international markets: a global reach that constitutes an excellent springboard for continued future growth.

They believe that our Italian heritage, the focus on innovation, and the bespoke design of the garments are the distinguishing features that set them apart from other sportswear brands.

They are committed to creating premium products that deliver superb performance, designed in Bologna by their Research & Development team to combine functionality and style.

Macron is built on authenticity. They work hard, day in and day out, to create sports apparel that has what it takes to support athletes - from grassroots to professional level - who train hard to become their own heroes, both on and off the field.

They want to create a community that shares their unstoppable passion for true sport.

That is why they believe that high standards of management, social responsibility and respect for the environment are the right way forward to build a bright future.