Business |

21.03.2025

Monster Energy new premium partner

Austria Wien is excited to announce a multi-year partnership with Monster Energy as the Official Energy Product Partner for the Violets.

‘We are delighted to have won over such a famous and extraordinary brand as Monster Energy. Austria Wien and Monster Energy are united by the relentless pursuit of giving their best. This cooperation offers great added value for both parties, and we are proud to be part of the Monster world with immediate effect,’ explains CEO Harald Zagiczek.

Monster Energy is a leading supplier of energy drinks and stands out for its image. The company successfully supports numerous athletes, clubs and their fans as well as the music scene. Monster does things differently – because Monster Energy is not just a drink, it is a lifestyle.

As a premium partner of the Violets, Monster Energy is especially visible in the stadium. Where players and fans meet. Where commitment meets passion. Where everyone strives for victory together.

Nick Watson, Sports Marketing Director Monster Energy Europe Limited: ‘Monster Energy is extremely excited to make its debut in the Austrian Bundesliga alongside the prestigious and successful FK Austria Wien. We look forward to working with the club to bring exciting and engaging fan experiences to the ‘Veilchen’ supporters.’

Benjamin Kollenz, Key Account Manager FK Austria Wien: ‘We are delighted to have entered this major partnership with Monster Energy and are looking forward to the future together. The professionalism and greatness behind the Monster brand can be felt in every contact, yet the dialogue is always at eye level and with great pleasure. The first joint projects are already being planned, and we are very excited about them.’