The family-owned company Schuller Eh' Klar supported Austria at the home derby as chest sponsor and will be present on both sides of the shorts with its logo from the summer. The successful premium partnership that has been in place since the 2020/21 season will thus be financially upgraded and expanded.
In the run-up to the Vienna derby, the commitment & long-term loyalty of Schuller Eh' Klar was honoured in front of an appropriate backdrop at the purple artificial turf of the Generali Arena. Austria President Frank Hensel, Vice-President Raimund Harreither and Board Member Gerhard Krisch presented owner Karl-Heinz Schuller with a jersey and thanked him for his support. Afterwards, in an interview with stadium announcer Wolfgang Slavik, Schuller talked about the great advertising value of the partnership with Austria Wien for his company. Especially the charisma of the "Austria Wien" brand was the deciding factor for the family business to upgrade the partnership.
Owner Karl-Heinz Schuller: "We can see a clear advertising value for our company. Schuller eh clearly benefits from the brand image that Austria transports. In recent years, we have achieved enormous brand value, especially through our cooperation with Austria. That is why we have decided to extend the partnership in the long term and to increase it financially. Our vision is growth: the partnership with Austria Wien supports us in this."
Austria Vice President Raimund Harreither: "With the new contract, our partnership with Schuller Eh' Klar has not only been underpinned, but extended by a considerable amount. I am impressed by the loyalty of our partner in these difficult times. Great thanks go to Karl-Heinz Schuller and authorised signatory Manfred Hoffmann for the trust they have placed in us. Schuller Eh' Klar as a company & partner is a prime example of long-term planning & entrepreneurial thinking."