workshop on internationalization with Schalke and Zenit

CEO Markus Kraetschmer and Sports Director Ralf Muhr took part in a workshop on internationalization strategies together with Schalke 04 and Zenit St. Petersburg during the game free weekend and also visited the friendly match between the two clubs in front of 41,000 spectators in the St. Petersburg Stadium.

For Austria Wien, this was already the second trip to St. Petersburg in the last two months. Markus Kraetschmer and Ralf Muhr had already met high-ranking representatives of Gazprom Export and Zenit in the Russian metropolis in September (click here for the article).

In October, a delegation from the Zenit Academy visited Austria Wien’s Academy powered by Gazprom Export, the new Generali-Arena with the entire training infrastructure and the ÖFB Cup home match against Sturm Graz (click here for the article).

Once again, the international exchange of know-how proved to be extremely valuable: "For Austria Wien it is extremely important to be there. The workshop with representatives of Schalke and Zenit was very interesting. We are particularly proud that the next meeting will take place in Vienna in the first quarter of 2019. Our invitation was accepted immediately," reports CEO Markus Kraetschmer.

Open exchange about business cases and possible test games

The topic of the workshop was above all the business cases behind the internationalization strategies. Schalke is already working intensively on the Chinese and US markets. "We had a very open exchange about the other club’s approaches. From this we were able to gain some important insights for our own internationalization strategy," explains Kraetschmer.

Athletic partnerships are also considered: "We talked intensively about possible friendly matches of the A-teams, the Young Violets and the academy teams and we are trying to agree on dates for next spring. In general, I have to say that we have seen great appreciation from both sides," says Sports Director Ralf Muhr.

Ausgabe KW 48/2018

Erstellt am 30.11.2018

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Bundesliga:
16. Runde, 01.12.2018, 17:00 Uhr, FK Austria Wien - SKN St. Pölten (Alle Infos >>)
17. Runde, 09.12.2018, 14:30 Uhr, SV Mattersburg - FK Austria Wien (Alle Infos >>)
18. Runde, 16.12.2018, 17:00 Uhr, Heimderby

ÖFB Cup:
Viertelfinale, 16.02.2019, 18:00 Uhr, GAK - FK Austria Wien

2. Liga
16. Runde, 22.02.2019, 13:10 Uhr, Young Violets Austria Wien - KSV 1919
17. Runde, 01.03.2019, 19:10 Uhr, SV Horn - Young Violets Austria Wien
18. Runde, 08.03.2019, 19:10 Uhr, Young Violets Austria Wien - FC Liefering